Throughout the conversation, the customer will reveal information about themselves when answering your questions.
Make sure to listen carefully for cues that suggest more may be going on, as well as important life changes.
Cues such as looking for ways to save money, or trying to increase or change accounts, provide hints that more needs are under the surface.
Life changes, such as moving, job changes, marriage, having a baby, and retirement provide an opportunity to provide solutions for those needs.