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Questions help to start and build customer conversations. There are two types of questions:

 

 

 

 

Open-ended Questions:

Open-ended questions that provide you with information about the customer.

 

 

 

Examples:

"Tell me more about what you want to accomplish?"

"What are you doing to prepare for this?"

"How is this impacting you?"

 

 

Targeted Questions:

Specific questions to narrow-down what you have uncovered and get more details.

 

 

 

Examples:

"You mentioned_________. Will this create any specific challenges for you?"

"Is _________ causing a financial burden?"

"Have other changes occured because of this?"